Title – Walking tall with no footprintSource – The Guardian
Date – 16th August 2008
Responsible and ethical travel is an industry buzz word at the moment; but how different is a ‘buzz word’ from a ‘marketing tool’?
Environmental destruction and global warming are a reality even to the greatest sceptics and we all have to play our part in reducing carbon emissions and reducing our impact on our environments. This is even more important when we travel; what right do we have to damage the environment of the countries and communities we visit?
So on the assumption that we can not rely on all of the many commercialised gap year organisations (they prefer to call themselves organisations rather than companies, many even seem to portray themselves as charities…) to distinguish between the ‘green’ merits of their various voluntary projects; how do we make those choices?
The key as always is to do your own research and be very aware that these companies are employing the latest marketing tools to attract you, marketing tools that are expensive and have one purpose; to ‘recruit you’.
Don’t misunderstand me, they are not all bad or ‘money grabbing’ most do an excellent job and some are doing incredibly valuable work which benefits local communities, the environment and the volunteers. It is fighting through the crowd who try and blind you with clever ‘glossy’ marketing and to get through to these good companies, which is sometimes difficult.
Many urge you to talk to previous volunteers to ask about their experiences, be aware these are people who are either employed or hand-picked to pass on the company’s message.
But more than this if you do consider your impact on the environment to be important then think carefully about what you intend to do on your travels, where you intend to go and what you can do to reduce your impact. This article offers some solutions.
I am not one of those people who believe that we should look to wholesale changes to our way of life, for example I don’t believe we should all give up flying, but I do think we should alter our lifestyles where we can, think about changes that will not affect us badly but will positively affect our environment. I think also we must change attitudes so that wasteful activities are exposed for what they are. However calculating our impact is such a complicated process and until a simplified calculator is easily accessible, it will be difficult for us to realise out individual impact.
For example this weekend a popular newspaper gave away a free energy efficient bulb to every reader. On the surface a good thing. They did it for one reason, to increase circulation; increased circulation equals increased environmental impact. Add to this that to claim your light bulb you had to visit a branch of a national DIY chain; how many people jumped in their cars or took a detour to collect their bulb? Add all this together and it is possible that this offer actually had a very negative impact on the environment.
The same goes for some volunteering projects. If you are going to plant trees in China to help combat global warming for two weeks, would you not be leaving a large carbon footprint overall? Maybe you can plant trees closer to home? However equally importantly the trees which you plant may also be protecting biodiversity, soil erosion and the micro climate, add to this your personal experience working with local communities and it may be worthwhile after all. If the alternative is you taking a two week holiday on the beach in Thailand it makes the balance between your potential carbon footprints even more complicated. Ultimately it is only you who can decide and that decision can only be made if you research all the information available.
Be sensible and decide for yourself whether your trip or volunteering is worth it and what impact it will have, but if at first you feel it is not worth it, look again there are many many honest worthwhile organisations out there and you will find one that suits your needs, your interests and your motivation.
At
Beyond The Blue (Safe Gap Year) our Gap Year and Independent Travel Safety & Awareness Workshop (GYITSA) considers issues of Ethical and Responsible Travel alongside sessions on Travel Safety, Travel Equipment, Travel Health, Travel Insurance, Destination Advice and more. Taking a gap year, career break or volunteering can be the experience of a lifetime, it need not carry any guilt in fact it should make you very proud, choose wisely and you’ll have a positive impact on yourself, those you meet and your environment.Date – 16th August 2008
Responsible and ethical travel is an industry buzz word at the moment; but how different is a ‘buzz word’ from a ‘marketing tool’?
Environmental destruction and global warming are a reality even to the greatest sceptics and we all have to play our part in reducing carbon emissions and reducing our impact on our environments. This is even more important when we travel; what right do we have to damage the environment of the countries and communities we visit?
So on the assumption that we can not rely on all of the many commercialised gap year organisations (they prefer to call themselves organisations rather than companies, many even seem to portray themselves as charities…) to distinguish between the ‘green’ merits of their various voluntary projects; how do we make those choices?
The key as always is to do your own research and be very aware that these companies are employing the latest marketing tools to attract you, marketing tools that are expensive and have one purpose; to ‘recruit you’.
Don’t misunderstand me, they are not all bad or ‘money grabbing’ most do an excellent job and some are doing incredibly valuable work which benefits local communities, the environment and the volunteers. It is fighting through the crowd who try and blind you with clever ‘glossy’ marketing and to get through to these good companies, which is sometimes difficult.
Many urge you to talk to previous volunteers to ask about their experiences, be aware these are people who are either employed or hand-picked to pass on the company’s message.
But more than this if you do consider your impact on the environment to be important then think carefully about what you intend to do on your travels, where you intend to go and what you can do to reduce your impact. This article offers some solutions.
I am not one of those people who believe that we should look to wholesale changes to our way of life, for example I don’t believe we should all give up flying, but I do think we should alter our lifestyles where we can, think about changes that will not affect us badly but will positively affect our environment. I think also we must change attitudes so that wasteful activities are exposed for what they are. However calculating our impact is such a complicated process and until a simplified calculator is easily accessible, it will be difficult for us to realise out individual impact.
For example this weekend a popular newspaper gave away a free energy efficient bulb to every reader. On the surface a good thing. They did it for one reason, to increase circulation; increased circulation equals increased environmental impact. Add to this that to claim your light bulb you had to visit a branch of a national DIY chain; how many people jumped in their cars or took a detour to collect their bulb? Add all this together and it is possible that this offer actually had a very negative impact on the environment.
The same goes for some volunteering projects. If you are going to plant trees in China to help combat global warming for two weeks, would you not be leaving a large carbon footprint overall? Maybe you can plant trees closer to home? However equally importantly the trees which you plant may also be protecting biodiversity, soil erosion and the micro climate, add to this your personal experience working with local communities and it may be worthwhile after all. If the alternative is you taking a two week holiday on the beach in Thailand it makes the balance between your potential carbon footprints even more complicated. Ultimately it is only you who can decide and that decision can only be made if you research all the information available.
Be sensible and decide for yourself whether your trip or volunteering is worth it and what impact it will have, but if at first you feel it is not worth it, look again there are many many honest worthwhile organisations out there and you will find one that suits your needs, your interests and your motivation.
At
Please visit our website at www.safegapyear.com or join us on Facebook. For a complete list of Blog entries visit our National Press Archive page.
For more information on any of our services, please call us on 0845 602 55 95 or Contact Us.
No comments:
Post a Comment